It's a Great Day for a Drink

Great marketing requires great planning, and the parent company of Jack Daniel's was on top of its game when it created an Advent-Style Holiday Cocktails Calendar for the month of December. Not that making the calendar was difficult enough, the calendars were assembled in "tear-off pads", like coupons, so customers could take one at their favorite retail store. On a scale of 1to 10, with 10 being the most difficult, this project was a 10, but at least we knew how to celebrate once we finished!

Paper: 80# Gloss Coated Cover
Press: SM102FPP
Finishing: Heidelberg Die Cutter
                Moll Gluer + Folder
                Padding Machine